Hey, I’m Vivienne. ⚡️
I’m a Senior User Experience Researcher passionate about building context and better internet experiences. 📲 I have over 7 years of experience designing research experiments ranging from (but not limited to) virtual field visits, to information architecture studies, to broad scale system usability studies. My work has improved navigations, introduced lucrative new customer segments, and improved team-wide strategy planning. I’m currently a Lead UX Researcher at Roku! Let’s chat. 💬
Case Studies
01 ⋆ System-Wide Usability Study of 10-Year-Old SaaS Product
Launched qualitative usability tests of all live features, findings drove key product improvements
Skills: usability study design, workshop design, storytelling, highlight reel creation, teaching
02 ⋆ Segmenting the Ecommerce Market
Conducted large-scale qualitative and quantitative study to determine high-value new customer segments. Research findings were basis for a new company strategy.
Skills: interviewing, writing JTBD statements, affinity diagramming, survey design, screening
03 ⋆ Visual Design Refresh for a 10 year-old SaaS Product
Ran a study evaluating whether or not a related company’s (Gusto) visual design evoked the emotions we wanted ecommerce marketers to feel looking at the Tailwind product.
Skills: Survey design, stakeholder wrangling (always!)